6 Beauty Influencers I Trust
- Mia Wittels
- Feb 1, 2021
- 3 min read
In today's world YouTube stars and beauty influencers get a bad rap. First, since most of these individuals make their living off of affiliate codes and makeup collabs with big name companies, you don't always know if their review is honest or if they are just selling you a product. The beauty/YouTube world has seen some DRAMA this year (cue: Tati Westbrook/James Charles fiasco); however, I don't think that all beauty influencers are bad eggs. Through several hours of video watching and getting stuck down the YouTube rabbit hole, I have highlighted the six influencers below whose opinions I trust!
YouTube Description: My channel focuses on home, beauty & lifestyle topics (home vlogs, makeup + skincare, fashion, grocery hauls, cleaning & home decor, & mommy life!)
Joined YouTube: Joined Apr 7, 2013
Subscribers: 598K
My Review: One of the reasons I trust Jessica is that she doesn't do YouTube full-time. I think she is a teacher and this is her side hustle. Either way, she is very down to earth, keeps her collection somewhat small, and definitely reviews some things negatively (she doesn't love everything).
YouTube Description: A beauty channel featuring affordable makeup looks with products from the drugstore.
Joined YouTube: Joined Jan 20, 2016
Subscribers: 55.6K
My Review: I love this channel because she only focuses on drugstore. She stays on top of all the new releases I am interested in, and gives a lot of great feedback about what worked for her (or didn't) with solid reasoning behind all of her comments. She tests things out for awhile before she posts too which I appreciate.
3. Allie Glines
YouTube Description: I'm a self-taught Makeup Artist from Utah :) I created this channel to be a place where I can connect with other makeup lovers. I want to inspire and be inspired by others who share the same love for all things beauty! Remember that beauty comes from within- no product or tutorial can create true, inner beauty.
Joined YouTube: Joined Nov 14, 2012
Subscribers: 703K
My Review: By far the most popular beauty influencer I follow. She is ADORABLE. She has a huge collection of products and she reviews everything from skincare to makeup. She seems like such a kind and genuine person, and I have learned so much from her about how to do my own makeup.
4. Kelly Gooch
YouTube Description: Cruelty free beauty!
Joined YouTube: Joined Mar 29, 2012
Subscribers: 68.2K
My Review: I absolutely adore Kelly Gooch. Her beauty collection is very curated so it's not as expansive as other YouTubers. However, I think that is because she is quite picky about her products and only keeps things she absolutely loves in her collection. That minimalist approach really appeals to me, as I feel like she thinks deeply about everything she keeps in her collection and tries to use up her products as much as possible before buying more. Her responsibility strength speaks to me!
5. Jamie Paige
YouTube Description: I'm a Canadian beauty vlogger and makeup artist with a huge passion for all things beauty! On my channel you'll find an assortment of beauty related videos: reviews, routines, makeup tutorials, swatches, etc.... even some fashion and lifestyle videos here and there. Hopefully, you like beauty and makeup just as much as I do, and you'll decide to join me on this little adventure!
Joined YouTube: Joined Mar 3 2013
Subscribers: 473K
My Review: Jamie is a Canadian YouTuber who lives in Montreal. She is so edgy and cool, and I love watching her posts where she reviews her clothing purchases in addition to her beauty collection. She has some unique items in her collection because she lives in Canada so I feel like I am always learning about international products as well!
6. Jen Phelps
YouTube Description: My name is Jen, I'm 42 and I live in CT with my husband and 7 year old son. I decided to start a YouTube channel because I missed the old days of YouTube when beauty channels used to be more relatable, authentic, and real. I'm not here to do tons of sponsored videos or to try to sell you anything...I just love testing out beauty products and I have a lot of fun sharing them with you! No one else in my life loves makeup like I do, so I'm really happy to have found a community on YouTube who loves makeup too! I'm also pretty low-key when it comes to makeup and prefer a natural look almost all of the time, so you won't be seeing any filtered/facetuned Instagram looks or full glam makeup on my channel.
Joined YouTube: Joined Sept 13 2008
Subscribers: 74.5K
My Review: Jen is such an underrated YouTuber. I live for her Sunday unboxing videos where I get to see all the PR she receives and the new products she has purchased to try. She is down to earth, does beautiful natural looks and seems kind and approachable. I love her videos and think she is very creative with her content.
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